21c Museum Hotel – Official Host
Sunday, Sept. 7, 2014 4 p.m. – 8 p.m.

WELCOME TO THE WORLD’S FIRST GLOBAL BBQ TASTING!!! Similar to Cochon 555, Heritage BBQ presented by Goose Island Beer Co. is an all-inclusive event, a stand-up tasting where five notable chefs will each be given a 200 pound heritage breed pig to create six dishes for a crowd of pork-loving enthusiasts. A panel of 20 respected judges will vote for the city’s “BBQ King or Queen.” The events raise awareness for responsible family farms, culinary schools, local food producers, craft brewers, great winemakers, and prestigious distillers wanting to celebrate with an amazing food event during National Bourbon Month. The cause is local, the flavors are global, the talent is unbridled…

THIS YEAR’S COMPETING CHEFS include Tyler Morris of Rye on Market, Levon Wallace of Proof on Main at 21c Museum Hotel, Brian Enyart of El Camino, Jeffery Dailey of Corbett’s and Ryan Rogers of Feast BBQ. Each chef will be given a 200 pound heritage breed pig to create six dishes for a crowd of pork-loving enthusiasts. A panel of 20 respected judges will vote for Louisville’s “BBQ King.”

Additionally this year, Heritage BBQ will debut “BBQ TRADITIONS”, a series of pop-up stations featuring notable chefs serving one dish that best exemplifies a culinary tradition and BBQ culture from anywhere in the world. The event features a lineup of notable chefs participating in our “BBQ Traditions” series, where each chef prepares one dish from their favorite global BBQ culture. This year will kick off in style with last year’s winner Annie Pettry of Decca preparing “Welcome Ribs” provided by Berkwood Berkshire Farms. We are excited to announce Bruce Ucan of Mayan Cafe will be featuring Barbacoa, and Jordan Delewis & Sam Cruz of Against the Grain will be preparing some Texas Beef Ribs with Creekstone Farms. Guests will learn about global BBQ-styles such as Braai from Africa, Char Siu from China, Lechonera from Puerto Rico, Churrasco from Brazil or Barbacoa from Mexico, as well as regional American BBQ styles in an edible education on the finest social tradition in human history. Heritage BBQ motivates grilling communities worldwide to support local food producers, and to break ground on a new hyper-local, globally-themed BBQ culture. To access an online directory of BBQ Traditions from around the world, click here.

“THIS IS THE NEW Q that celebrates hundreds of grilling – and smoking -traditions from around the world. We are on a mission to redefine BBQ as social eating, the act of gathering around fire, making friends and eating responsibly-raised animals. Together we work around the clock to preserve timeless family traditions from all over the globe. The bottom line is to host an event that develops the conversation of local food and heritage pigs, thus creating long-term growth, jobs on farms and better food choices for the future,” explains Brady Lowe, founder of Cochon 555. “We are passionate about promoting food sources that support a more natural, sustainable food system, and for the first time we are excited to announce Goose Island Beer Co. as a presenting sponsor of the Heritage BBQ series.”


Started in 2012 in an effort to bridge the gap between family farms and all categories of BBQ restaurants, Heritage BBQ by Cochon 555, is the first national BBQ competition dedicated to supporting a new direction for heritage breed pigs by expanding the conversation to a global economy. Created by Cochon 555 Founder Brady Lowe, Heritage BBQ engages existing BBQ restaurants in the local and sustainable food conversation taking place nationwide while simultaneously breaking ground on a new hyper-local, globally-themed, farm-supporting BBQ.


Created in 2009 by Taste Network’s Brady Lowe in response to the lack of consumer education around heritage breeds. The tour is a national event series that takes place in 20 major markets annually. In addition to Cochon 555, the brand offers an extended family of events each year with national followings including Heritage Fire, EPIC Cochon, All-Star Cochon and Cochon Island. Since launching, the tour now serves over 10,000 guests annually and works with over 1,500 pioneers all supporting a better food system and continues to create an impact on local agriculture by amplifying the conversation of heritage breed pigs through consumption.

Where: 21c Museum Hotel – Official Host
21c Museum Hotel – Host Venue 700 West Main Street, Louisville, KY 40202

When: Sunday, Sept. 7, 2014 4 p.m. – 8 p.m.

TICKETS START AT $100 for general admission and VIP tickets are $200. VIP includes 60-minute early access to all the food (special, limited dishes) and a chance to mingle with chefs, judges and media. Both ticket prices are all-inclusive of food and beverage.

A 1400+ pound showcase of heritage pig carved into 36+ chef-prepared dishes will also include: “The Goose Nest,” an area featuring the rare Bourbon County Stout and Vintage Ales of Goose Island Beer Co.; Ribs & Whiskey Welcome Reception featuring Berkwood Farms Berkshire Pork, Annie Pettry of Decca and Four Roses Small Batch; a Pop-Up Butcher Shop with Gregg Rentfrow benefitting the culinary volunteers of The University of Kentucky with the support of Williams-Sonoma; a special “Summer Citrus” cocktail from Four Roses Bourbon; a “Perfect Manhattan” Bourbon Bar to celebrate National Bourbon Month, featuring Eagle Rare, Buffalo Trace, Breckenridge Bourbon, Templeton Rye, Four Roses, The Glenrothes and Luxardo; a special Texas BBQ treat featuring Creekstone Farms; an artisan cheese bar featuring Kenny’s Farmhouse Cheese; a portfolio tasting of Crispin Ciders, amazing wines, and a Mezcal Bar featuring Fidencio and Mezcales de Leyenda; a pre-awards “Ice Cream Social” with James Beard award-winning Jeni’s Splendid Ice Creams. A special thanks to our friends at 21c Museum Hotel for hosting the event, Farm Credit Mid-America, Kentucky Proud, Urban Bourbon Trail, Republic Bank, Greater Louisville Convention and Visitors Bureau, and Sarah Fritschner from Louisville Farm to Table for local support. Immediately following the winning moment, an after party at Proof on Main featuring $5.55 food specials and inspired cocktails, led by Proof’s house libationist.

The entire event supports whole animal utilization, which in turn lessens the burden on the small farmers to inventory unwanted animal parts (surplus) during any part of the competition. The food and players are hyper-local, the beverages are amazing and talk of the events reach people who care about local food made by real people. A BBQ event unlike any BBQ event you know. 100% inclusive and 1000% tasty.

This GLOBAL BBQ event features heritage breed pig packed with 100% flavor! Complete event details of the event will be available 45 days before each event. By celebrating global influences on our local food sources, the Cochon US Tour is on a mission to redefine BBQ as an opportunity to create better food choices in the future. Five chefs go head to toe in this friendly competition that is growing in excitement and cities going into its third year. The ground-breaking BBQ tour that promotes local family farms and heritage breed pigs and will be returning to Louisville (September 7) and St. Louis (September 14), in addition to inaugural stops in Chicago, where it will kick off Labor Day weekend (August 30), Austin (September 28) and Washington, DC (October 12). If you are interested in being a sponsor of Cochon, please contact us. Follow us @HERITAGEBBQ + @COCHON555 on Twitter.